Todd Radom on creating team logos for the BIG3 Basketball League
Todd Radom is a graphic designer who is responsible for many of the logos used in American sports, including the Washington Nationals, Los Angeles Angels, the Super Bowl, and the Basketball Hall of Fame. We go behind the scenes to talk about his work for the BIG3 Basketball League where he collaborated with Ice Cube to create the teams’ logos and uniforms.
Sam Pezz, previously a Producer at Thinkmodo, on branded entertainment
Sam Pezz is a Webby, Clio, and Shorty award-winning Producer with a unique background in branded content, viral marketing, film and event production, media distribution and promotion. Previously, he spent 6 years as Producer at Thinkmodo the world's leading viral video agency. There, alongside the Co-Founders, Sam created videos for clients including Warner Bros., Sony, Paramount, Oakley, Verizon, Amazon, YouTube, and others. Collectively, their videos have earned more than 2 billion views on YouTube and Facebook. Sam was with Thinkmodo until the company closed in 2018 and recently formed his own media and production company called Mostly, Inc. which will develop and produce various types of original and branded content. We go behind the scenes to talk about branded entertainment and some case studies from his time at Thinkmodo.
Brian Gundell on sports branding and identity development
Brian Gundell is the Principal Creative Director at the Brian Gundell Graphic Design Company and has worked with many sports organizations including the University of Washington, Miami Dolphins, Kansas City Chiefs, San Diego Padres, San Francisco Giants, and D.C. United. We go behind the scenes to talk about how Brian became one of the most prominent designers in sports branding, how to design a team’s logo and brand, and then dive into a case study on how he managed the process to rebrand the Sun Belt Conference.
Junae Brown from Browned 2 Perfection Agency on Authenticity Marketing
Junae Brown is the Founder of Browned 2 Perfection Agency and marketing strategist. She can also be found on twitter as the "Beyoncé of Marketing". We go behind the scenes to talk about her journey working in the music industry, starting her own agency focused on authenticity marketing, and how she put the launch strategy together for the Music Stars Live App.
Alicia Johnston from Sprout Social on social media trends and producing the Sprout Social Index
Alicia Johnston is the Senior Manager of Content and Communications at Sprout Social, a leading social media management platform for businesses. We go behind the scenes to talk about social media marketing, consumer trends, and the Sprout Social Index, a state of the industry report on social media that brings together insights from consumer and marketer surveys.
Jazerai Allen-Lord from Crush and Lovely on Reebok Classic's "It's a Man's World" (crossed out) campaign
Jazerai Allen-Lord from Crush and Lovely is well known as a creative and for her work in the sneaker industry. She was one of the most recognized bylines on a sneaker blog called "Kicks on Fire", and was recently featured on Lena Waithe's Quibi show "You Ain't Got These". We go behind the scenes to talk about her work driving the strategy and product design for Reebok Classic's “It’s a Man’s World” (crossed out) campaign, and what it’s like launching a sneaker collection.
Tyler Brosious, former Digital Content Manager at the XFL, on launching a professional sports league
Tyler Brosious was a Digital Content Manager at the XFL, a professional American football league that unfortunately had to shut down operations just 5 weeks into their first season due to the COVID-19 pandemic. Before shutting down, the XFL brought in over 3M viewers in its first week, and built a large following of fans through it’s digital and social media efforts. We are going behind the scenes to talk about how the XFL executed on their marketing strategy to launch the league.
Meagen Eisenberg, CMO at TripActions, on creating the #PassThePlane Challenge
Meagen Eisenberg is the CMO at TripActions, the leading corporate travel and expense management platform that combines industry-leading technology with best in class travel agency service. We go behind the scenes to talk about building a marketing organization, adapting a marketing strategy in the face of the pandemic, and the #PassThePlane Challenge that connects people even while most business travel is suspended.
Keith Stoeckeler and Elliot Gerard from MKTG on getting creative with clients during the pandemic
Keith Stoeckeler, VP/Group Director, and Elliot Gerard, VP/Creative Director, are from MKTG, a global lifestyle marketing agency that specializes in working with leading brands in sports, retail, B2B, live experiences, and hospitality. We talk about working with clients during the pandemic, building virtual experiences, and working with sports teams while leagues are suspended.
Andrew Grinaker from Tableau on creating the COVID-19 Data Hub
Andrew Grinaker is on the marketing team at Tableau, a software company that makes it easy for businesses and individuals to see and understand data. We talk about how Tableau put together the COVID-19 Data Hub, a resource that provides trusted data for organizations and individuals to do their own analysis to understand the impact of the pandemic.
Ari Chambers from Bleacher Report on creating content while sports are on hold
Ari Chambers is a Social Producer and Talent at Bleacher Report. We talk about the #inhousechallenge from House of Highlights that encouraged people to get creative with trick shots at home, HighlightHER, an Instagram and TiKTok account Ari runs that is powered by House of Highlights, and the WNBA Draft.